The Panathenaic Way was named after the procession which took place during the festival of the Panathenaia. This festival was celebrated once every year and started on Athena's birthday and the anniversary of the battle between the gods and giants.
Part of the south frieze of the Parthenon, showing a scene from the procession of the Panathenaic Festival
It wound its way from one of the city gates through the market place towards the Acropolis and the Propylaia. The procession passed the north side of the Parthenon before stopping at the altar of Athena.